A website is more than just “advertising”
Many people incorrectly view a website as just more advertising. They see the initial cost and have “sticker shock.” We want to help you understand what a website truly is virtual real estate.
The Internet is the new Yellow Pages, plus so much more. In the not so distant past, the average consumer would pull out the Yellow Pages to look up the name and number of a physician’s practice. However, this has been replaced by the internet and search engines such as Google, Yahoo, and Bing. Why has this shift taken place?
Ease of Use
Thumbing through dozens of paper pages, only to find a phone number or a single ad with limited information, does very little to truly advertise what your practice has to offer. In addition, your competition is listed next to your ad.
The Yellow Pages cannot be used if there is no phone book available. Computers are found in nearly home and office. In addition, cell phones such as Iphones, Blackberries, and the new Google Droid phones all contain web-browsing functions. Access to the internet is now everywhere, affordable, and easily accessible.
More Information about web design
Even a full page Yellow Pages ad can only offer limited information, not to mention the monthly cost associated with this type of listing placement. They are not interactive and are confined by the space and size of the page. In contrast, a specialized website can offer endless amounts of information that can be updated in real-time, not just on a yearly basis. Pictures, biographies, medical conditions, patient documents, and even videos are at your patient’s fingertips thanks to quality-built website and the internet.
When your website appears near the top of a search engine’s ‘results list’ and the consumer clicks on your site, they are in your hands. There are no competitor’s ads to draw potential patients away from your site. Therefore, a well designed and informative website is of the utmost importance. You control the content.
An effective Google Ad
Words campaign not only further drives more business to your site, but allows you to analyze who is coming to your site and what keywords they are using to find you. This allows you to further fine tune your website and Goiogle AdWords campaign.
The internet is a tangible piece of real estate. By using Yellow Pages, you are simply a renter. Look at how much you are paying every month for your Yellow Pages advertising. You may be able to cut the size and cost of your ad by 50% and invest the difference on a customized website that will pay for itself in the first year. When you have your own website, you become an owner of a very valuable piece of cyber real-estate. When you stop paying the Yellow Pages, all of that data and investment disappears. With a website, the property will always be present on the web. What may seem a high price for initial investment, we ask you to compare the cost averaged over the life of your practice. The bottom line is that you own the website indefinitely.