Why a Web Presence Is So Important

A website is more than just “advertising”

Many people incorrectly view a website as just more advertising. They see the initial cost and have “sticker shock.” We want to help you understand what a website truly is virtual real estate.

The Internet is the new Yellow Pages, plus so much more. In the not so distant past, the average consumer would pull out the Yellow Pages to look up the name and number of a physician’s practice. However, this has been replaced by the internet and search engines such as Google, Yahoo, and Bing. Why has this shift taken place?

Ease of Use

Thumbing through dozens of paper pages, only to find a phone number or a single ad with limited information, does very little to truly advertise what your practice has to offer. In addition, your competition is listed next to your ad.

Availability

The Yellow Pages cannot be used if there is no phone book available. Computers are found in nearly home and office. In addition, cell phones such as Iphones, Blackberries, and the new Google Droid phones all contain web-browsing functions. Access to the internet is now everywhere, affordable, and easily accessible.

More Information about web design

Even a full page Yellow Pages ad can only offer limited information, not to mention the monthly cost associated with this type of listing placement. They are not interactive and are confined by the space and size of the page. In contrast, a specialized website can offer endless amounts of information that can be updated in real-time, not just on a yearly basis. Pictures, biographies, medical conditions, patient documents, and even videos are at your patient’s fingertips thanks to quality-built website and the internet.

Exclusivity

When your website appears near the top of a search engine’s ‘results list’ and the consumer clicks on your site, they are in your hands. There are no competitor’s ads to draw potential patients away from your site. Therefore, a well designed and informative website is of the utmost importance. You control the content.

Analytics

An effective Google Ad

Words campaign not only further drives more business to your site, but allows you to analyze who is coming to your site and what keywords they are using to find you. This allows you to further fine tune your website and Goiogle AdWords campaign.

Cost

The internet is a tangible piece of real estate. By using Yellow Pages, you are simply a renter. Look at how much you are paying every month for your Yellow Pages advertising. You may be able to cut the size and cost of your ad by 50% and invest the difference on a customized website that will pay for itself in the first year. When you have your own website, you become an owner of a very valuable piece of cyber real-estate. When you stop paying the Yellow Pages, all of that data and investment disappears. With a website, the property will always be present on the web. What may seem a high price for initial investment, we ask you to compare the cost averaged over the life of your practice. The bottom line is that you own the website indefinitely.

How to Select the Most Effective Domain Name for Your Real Estate Website

Selecting a domain name for your real estate site can be very tricky. It is important to avoid confusion by deciding early on, before you even start the search, what you really want in a domain name. This article will guide you in doing this.

In the real estate business, it is even more important to have a domain name that people can easily remember. There are several reasons for this. To start with many times your clients will come across your name when they do not require your services just then. Although this is a very difficult thing to achieve, it will be useful if they can remember your name much later when they do need your services.

Then the other reason is the fact that you need an easy-to-remember name so that you enhance word-of-mouth advertising on your site and its’ offerings. Even in this information age, word-of-mouth is still the most powerful marketing weapon for any business. The first option you should go for is a dot.com address which will also be the most difficult to find your ideal address in since it is already so crowded. This means that you may have to settle for a dot.net address which is not as effective but is a distant second choice. However, chances are high that you will have no alternative but to end up settling on a dot.net address. Unless of course you are extremely creative and lucky to come up with a name that nobody in the whole world has thought of yet.

Because of the previous reasons given, it will help if the name is as short as possible, easy to spell and probably also pronounce.

Then you will also need to consider keywords and the search engines. What are the most popular keywords used by your potential clients? This is invaluable information to have even as you consider what domain name to take up.

You will need to carefully weigh all these factors before you come to a decision on what your domain name should be. If everything else fails, do consider using your own name. It is bound to be easier to remember and chances are high that nobody else with a similar name has registered a domain yet.

Do remember that this is an extremely important aspect in setting up your online business and you should spare enough time for deep though and contemplation on it. It is not the sort of thing you should just rush through, as this could give you plenty of regrets later.

Ecommerce Web Design

An ecommerce website is like a store online and it consists of more than just a brochure or catalogue type design.  Just as in a retail store it is important that your merchandise is displayed in a way that is appealing to your customers.  An ecommerce website is no different – presentation is vital.  Your ecommerce site is an important part of your internet marketing strategy.  It’s all about getting new customers and increasing your business’ potential as well as selling your products and services.

More and more businesses are using the Internet as a means of selling their goods and services and more clients and customers are expecting to be able to do business online effectively and efficiently.  They expect to be able to find your business online and they expect to be able to interact with you online.  An ecommerce web site design allows you to be there for your clients 24 hours a day.  No matter when a potential client is shopping for your goods and services your ecommerce site will allow your business to step up to the plate and respond giving a great first impression of your business. There is a lot more to an ecommerce website than just a shopping cart and payment processor.  It is essential that an ecommerce web site design have a professional look and that it be organized and easy to navigate.  If a website visitor isn’t able to easily navigate the site and find what they are looking for then they are likely to leave the site and not return.  Product and service information needs to be clearly explained in a detailed easy to understand way.

Potential buyers need to understand what it is that they are buying or paying for.  Payment information and shopping carts as well as shipping information needs to be integrated into the design in a way that will attract customers.  Uncluttered simple designs are best for ecommerce web sites. A web design company with experience in ecommerce web design will be able to work with you to revamp your current site or create a while new web site design that will help your business meet its ecommerce goals.